W by Jake Paul

W by Jake Paul is a U.S. men’s personal care brand launched in June 2024 by Jake Paul alongside co‑founders Geoffrey Woo and Woodie Hillyard. Designed to "motivate guys to go for the win," the brand targets GenZ male consumers with performance-driven grooming essentials available for under$10. The launch lineup includes body wash, body spray, and antiperspirant in three mood‑boosting scents (Original, Fresh Ice, Deep Woods). Designer W by Jake Paul has 5 perfumes in our fragrance encyclopedia. Trademarks and logos belong to respected companies and manufacturers and are used solely to identify