Vada

VADA is a fragrance house founded by Brittany Aldean, focused on modern scents created for women. Built around the idea that beauty is best when lived in, the brand combines contemporary elegance with themes of strength, individuality, and self-expression. Aldean is an entrepreneur and lifestyle personality with a background in entertainment, beauty, and digital media. A former NBA dancer and American Idol contestant, she has also worked as a makeup artist and lifestyle blogger. With VADA, Aldean extends her creative work into fragrance, developing scents inspired by women she describes as str