URBANBEAST

" Born from the vision of Caroline Tronel, an artist and sculptor trained at ISIPCA, the brand breaks away from the unisex, "artistic" world that dominates niche perfumery to offer a masculine alternative: fragrances designed as true performance tools. Built on four pillars: Instinct, Ambition, Presence, Control, every composition draws on olfactory neuroscience and the principle of neurocognitive anchoring to condition the mind for confidence, focus, and success. Handcrafted in Grasse, the collection's three eaux de parfum (BILLIONAIRES' JUNGLE, WALK THE SHOW and OUT FOR LEGEND) deliver the b