Third Eye Fragrance Co.

Third Eye Fragrance Co. is an independent perfume house based in Orlando, Florida, founded by Will Southard, a self-taught perfumer and former U.S. Naval officer. The brand combines a classical luxury aesthetic—often expressed through black, white, and gold—with modern artistic elements and a vivid color palette that reflects the stories behind each fragrance. The name “Third Eye” refers to the concept of an unseen aura, presenting perfume as an extension of individuality and presence beyond the visible self. Southard began perfumery as a personal hobby before developing it into a dedicated pr