The Party

The Party is an Italian niche fragrance house. The story of its foundation started after three friends from Italy decided to buy and relaunch the fragrance Acqua Di Parma, mainly because of its history and sentimental value. What started as a nostalgic project turned up to be a high-end, worldwide luxury brand and Acqua Di Parma was purchased by the LVMH Group in 2002. Former president and co-founder of Acqua Di Parma, Paolo Borgomanero, launched The Party brand in 2006, dedicated to all those who appreciate the luxury and charm of old times. The philosophy of the brand is to carry on the trad