Новая Заря (The New Dawn)

Новая Заря (The New Dawn) is a perfume and cosmetics producing factory in Moscow, Russia. It used to be Henri Brocard’s factory in Moscow (i.e. before the Revolution in 1917) and was later nationalized and given a new, Soviet-like name – Novaya Zarya (the New Dawn). Henri Brocard came to Russia after his father Athanase Brocard’s failed attempt to strengthen and further develop his own cosmetics- and soap-making family business in France and later in the U.S. The competition there was too strong, yet Russia, with its aristocracy and its emerging luxury-craving bourgeoisie, seemed to be a vast