Shiseido

Shisseido is a Japanese cosmetics and hair-care company founded in 1872. Although the company is Japanese, its name is derived from a passage in the classic Chinese text I Ching . A translation of the name reads, "Praise the virtues of the great Earth, which nurtures new life and brings forth new values." Arinobu Fukuhara, a former Head Pharmacist for the Japanese Navy, founded Apothecary Shiseido in 1872. After a visit to the United States, he added a soda fountain to the pharmacy. This was the beginning of the "East meets West" concept which would serve the future cosmetics giant so well. Ar