Setchu

Setchu is a fashion designer brand. It was established by a Japanese fashion designer who has lived and worked in Paris, London, New York and Japan, Setchu is located in Milan, Italy. The brand name “SETCHU”comes from a Japanese word “Wayo Setchu” written 和洋折衷. With “Wayo” denoting Japan and the West and “Setchu” meaning compromise, the brand represents the blending of Japanese and Western concepts - the compromise between the two cultures. Setchu is a new fragrance brand. Designer Setchu has 5 perfumes in our fragrance base all launched in 2025. The nose who worked on the fragrances is Julie