Valentine Pozzo di Borgo: "The idea of a Pozzo di Borgo brand is a dream I always wanted to turn into reality. There are a lot of personalities in my family, a lot of characters and each of these personalities can be incarnated in perfume and these characters can evoke something in other people. Also one can find similar characters in other families—there are a lot of joyful persons, a lot of melancholic persons as well as creative ones. The main idea is to create the olfactive portrait inspired by the Pozzo di Borgos. I’ve entered the Perfume Universe with the help of my mother who raised me