Placebo

Placebo is a French niche perfume house founded by Haicheur Riyad in 2024. "Placebo® is a Parisian niche perfume house, where each creation becomes the olfactory portrait of a life. Not a cure, but a limbic and soothing evocation, transforming memories into exceptional fragrances. Each composition is an invitation to a memory journey, restoring the essence of a precious moment, a beloved place or a loved one. Handcrafted in Dubai in small batches, our perfume extracts, created by Master Perfumers Dominique Ropion, Paul Guerlain, and Miroslav Petkov, celebrate authenticity and emotion through n