Phoenicia Perfumes

Phoenicia Perfumes is an homage to the mythical phoenix who rises from the ashes, symbolizing both rebirth and regeneration of the body and spirit. David Falsberg, creator and nose at Phoenicia, is a survivor. After losing his eyesight in 2007 to severe medical trauma caused by Stevens-Johnson syndrome, a life-threatening syndrome, Falsberg recognized this trauma was a blessing in disguise as he found his sense of smell had turned what he calls, “alpha dog”. He began to explore scents with his new enhanced olfactory perspective, experiencing scent as sensory vibrations. After years of recovery