In 2019, for PHILIPP PLEIN, a 100% independent and self-financed brand, the debut in perfumery marks a major step. Philipp Plein Parfums, a new company based in Geneva, has been created to develop a distinctive and successful perfume business for the PHILIPP PLEIN brand. Driven by the Chief Executive Officer Patrizio Stella, Philipp Plein Parfums belongs to Brands Beyond Beauty, an international company focused on innovative Brand building, global distribution and disruptive marketing implementation in the luxury perfumes and cosmetic field. Headquartered in Switzerland, Brands Beyond Beauty i