Our theory is that the right scents and words can transform our moods and motivate us to take the desired actions. Together with our Master Perfumer, we have designed unique fragrances, each aimed to generate a certain feeling and become your superpower to take on the world, one day at a time. Look closer and choose your own! Perfume Theory is a new fragrance brand. Designer Perfume Theory has 3 perfumes in our fragrance base all launched in 2025.