Papatui

PAPATUI is a men’s care brand founded by Dwayne “The Rock” Johnson. The brand began with skincare, body care, hair care, deodorant, and tattoo-care products before expanding into fine fragrance. Its name combines “Papa,” reflecting Johnson’s role as a father, with “Tui,” a Samoan name given to him by his grandfather, meaning “king.” The name points to the brand’s personal roots in family, heritage, discipline, and everyday self-care. The brand presents grooming as a practical routine rather than a luxury ritual. PAPATUI was developed around accessible men’s care products, dermatologist-tested