Oway

Oway (Organic Way) is an Italian brand founded in Bologna, initially focused on professional hair care products formulated with biodynamic, organic, and fair trade ingredients. Developed by Rolland, a company with a background in salon-grade treatments, Oway positions itself at the intersection of sustainability and luxury. In the 2020s, the brand extended its range to include fine fragrances, applying the same eco-conscious ethos and minimalist aesthetics. The perfumes are produced using natural raw materials and are distributed through selected concept stores and salons. Oway is a new fragra