Onitsuka Tiger is a Japanese footwear and lifestyle brand founded in Kobe in 1949 by Kihachiro Onitsuka. Originally established as a basketball shoe maker, it expanded into a broad range of athletic footwear and gained international exposure in the 1960s, especially with the release of the Mexico66 sneaker, featuring the now-iconic Tiger Stripes. The brand achieved global cultural status through design classics worn by figures such as Bruce Lee and in films like Kill Bill ; its vintage styles now serve both fashion and heritage markets. From the late 2010s, under creative direction and expande