Odorable Perfumes is an Israeli fragrance brand founded by Limor Elfassi. "There is a store in London, in the middle of the city's bustle, the entrance to which is like a magic door in a fairy tale, and behind it, a palace of maddening smells. Every chance I get, I spend hours there, enjoying closing my eyes and imagining a tangible reality that is drawn from the bottle, pictures of people, scenes and landscapes. I am amazed every time how the smell evokes emotions in us. From my childhood I was attracted to the world of scents. My first memory of a perfume is a small vial from an exhibit at t