Memoize London

Memoize is a British fine fragrance brand. The concept was inspired by the Seven Deadly Sins, and the link we all have to at least one of them. The Creative Director is Holly Hutchinson, who founded the brand in 2016 in London, after seven years of experience in working with niche brands. Designer Memoize London has 52 perfumes in our fragrance base. Memoize London is a new fragrance brand. The earliest edition was created in 2018 and the newest is from 2025. Memoize London fragrances were made in collaboration with perfumers Tristan Badard, Céline Herbette, Julie Lerendu and Elodie Durande.