Martin Lion is a niche perfume brand founded by Nucos. Nursel Yoğurtcu one of the founders of Martin Lion which includes special collections is a successful chemical engineer. After had education on fragrance in Turkey, she did her master's degree in France for 2 years to do R&D studies and attended various trainings and seminars there. Afterwards, she returned back to Turkey and aimed to show his all experiences on a brand. Firstly, in 2010, she created the company Nucos, which was formed by combining her own name and the word cosmetic. Later on she led to creation of the niche perfume brand