Founded by model-turned-entrepreneur Josie Maran, the brand was born out of a deeply personal mission to create clean, effective, and luxurious beauty products that are gentle on sensitive skin. Inspired by her mother’s and grandmother’s health struggles and their reactions to conventional products, Josie set out to create a better way: without compromising performance or glamour. After years in the fashion industry asking, “Where are the chic, green formulas?”, and coming up empty-handed, she took matters into her own hands. In 2007, she launched Josie Maran at Sephora with a single, revoluti