Joots

Somewhere, in the mountains of Europe, the seeds behind our company name were sown. Here, in this territory, treasured oil is distilled from rose blossoms for use in fragrances and skin products. This oil, known as attar, is commonly believed to be a product only of faraway, exotic lands and, to be sure, some distant areas are sources of this precious commodity. Still, the very finest of these attars is prepared in the valleys of the Balkans, a region of southeastern Europe. Balkan is derived from a Turkish word for continuous wooded mountains and, in fact, up and down these Balkan hills dance