Sophie Hardeman graduated in 2015 from the Gerrit Rietveld Academie. She chose to study fashion because it is according to her “the most catchy and adaptable visual language”. That adaptability is directly interpreted in the versatility of her clothing, made for all sundry, high and low. Fashion is for her a way to investigate the world, and to reflect upon it. She uses in her design symbolism which re-occurs in daily life, getting inspiration by people on the bus or at the market. Therefore, jeans are important in the Hardeman Language, as a point of recognition. Hardeman describes her brand