Guy Laroche

Guy Laroche was a French fashion designer and founder of the company that bears his name. Born in 1921, Guy Laroche began his career as a hat-maker, but moved to fashion when he became the assistant to couturier Jean Desses. Laroche traveled to the United States in 1955 to study new manufacturing methods for ready-to-wear clothing, and returned to Paris in 1957 to begin his own label. The label achieved instant success with its vivid-colored haute couture with plunging necks and backlines. The designs were appreciated for their practicality and wearability, and Laroche was one of the first des