Fred Hayman

Fred Hayman is known as "Mr. Beverly Hills" and played an important role in creating the luxury shopping destination now present on Rodeo Drive. Fred Hayman was raised in New York City, Zurich and Paris. Originally a hotelier by trade, Hayman relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination. Located at the corner of Rodeo Drive and Dayton way, the Giorgio Beverly Hills boutique offered a large selection of designer clothes, many of which were exc