Fragrifert Parfumeur is a perfume house dedicated to safeguarding and celebrating the perfumes of brilliant but ill-fated Victorian perfumer Gustave Alphonse Fragrifert. Some profound bad luck coupled with some unfortunate decisions saw to it that Gustave Fragrifert never actually sold any of his own creations and because of this, his name and work were about to forgotten by history. As luck would have it, in 2011, a century after Fragrifert went missing in the jungle of Borneo never to emerge again, some of his possessions were discovered in New Zealand where they made their way into the hand