Fendi

Italian fashion house Fendi was founded by Adele Casagrande in 1918. A marriage to Edoardo Fendi led to a name change and the establishment of the company known today as Fendi, in 1925. The house began as a boutique in Rome that specialized in leather and furs. The business did well and boutiques outside Rome were opened in the 1930s and 1940s. In 1946, the daughters of Adele and Edoardo joined the family business and brought fresh ideas for the products. The daughters also met an up-and-coming designer in Paris who would join the company and take it in exciting new directions: Karl Lagerfeld.