ERAM / エラム

ERAM / エラム is a Japanese fragrance brand established in November 2024 as a new project by POLA ORBIS Holdings. Its concept proposes a free approach to selecting perfumes, prioritizing individual perception over traditional olfactory classifications. Inspired by classical Japanese literature—particularly the *Hyakunin Isshu* (a collection of one hundred classic poems)—the brand translates landscapes, emotions, and moods into fragrances, complemented by illustrations, words, and other sensory experiences. Rather than guiding consumers solely by scent notes, ERAM / エラム encourages choices based on