Emi Jay

Emi Jay is a Los Angeles-based hair and beauty brand founded in 2009 by Julianne Goldmark. Originally launched as a handmade hair accessory business, the brand gained a following for its colorful hair ties, claw clips, and other hair essentials before expanding into haircare and beauty products. Founded on the idea of combining functionality with self-expression, Emi Jay has become known for its playful aesthetic, community-driven approach, and products designed to make everyday hair styling both easy and stylish. Over the years, the brand has attracted a strong celebrity and social media foll