"Denim was founded in 1976 as a male fragrance brand for those who want a distinct and long lasting fragrance. The brand first launched its renowned Aftershave and Deodorant Body Spray in three variants – Original, Black & Musk. Since then, the brand has continued to grow. Today, Denim boasts a complete personal care line, ranging from fragrances to shaving products, designed to empower men who are comfortable in their own skin." - a note from the brand. Denim is a new fragrance brand. Designer Denim has 16 perfumes in our fragrance base all launched in 2016.