Bold Label

Bold Label Company is a relatively new player in the niche fragrance world, founded in 2023 by Nikita Petrovskiy, a self-taught perfumer with roots in both art and entrepreneurship. Based in Michigan, the brand takes a hands-on approach to perfumery, Petrovskiy himself formulates each scent, often blending high-quality, locally sourced ingredients into concentrated extrait de parfum compositions. While many niche houses lean into minimalism or heritage aesthetics, Bold Label pairs its olfactory creations with a bold, contemporary design language, presenting itself at the intersection of scent