BALR.

BALR. Was founded in 2013 by professional soccer player Demy de Zeeuw (Ajax and NAC Breda) and has grown into an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Amsterdam-based brand has created a complete range of high-quality items that inspire to live the life of a BALR. Demy de Zeeuw, together with entrepreneurs Ralph de Geus and Juul Manders, aimed to create a brand that is the embodiment of a modern lifestyle. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxuriou