Adidas is a German athletic shoe and apparel brand founded in 1948 by Adolph "Adi" Dassler. The company name is a actually a hybrid of "Adi" and "Dassler," though it also is popularly known as an acronym for "All Day I Dream About Sport." The company's distinct three-bar logo which adorns most of their apparel and merchandise was originally used by a Finnish apparel company called Karhu Sports. Adidas bought the logo from Karhu in 1951. Adolph Dassler's interest in athletic footwear production began with his return from World War I. The Dassler Brothers began manufacturing shoes from their mot