40 Notes Perfume

Miriam Vareldzis, fragrance designer and founder of 40notes Perfume, has a life-long relationship with scent. With nearly 20 years experience in the fragrance industry, Miriam worked as a professional fragrance evaluator with International Fragrance & Flavors (IFF), the acclaimed fragrance house, where she was mentored by world-renown noses and perfumers. She has helped guide fragrance development for some of the most successful brands in the world. Her clients have included Donna Karan, Calvin Klein, Unilever, Gap, Banana Republic, Victoria’s Secret, as well as celebrity and niche perfumery p